Sales by Flavor Category

Supermarket Sales Divided by Flavor Category

1. Vanilla - 28 percent

2. Fruit flavors - 15 percent

3. Nut flavors - 13.5 percent

4. Candy mix-in flavors - 12.5 percent

5. Chocolate - 8 percent

6. Cake and cookie flavors - 7.5 percent

7. Neapolitan - 7 percent

8. Other - 5.5 percent

9. Coffee/mocha - 3 percent

Source: International Ice Cream Association, 1994